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Identity Development

Identity Development is crucial to capturing audience attention and loyalty in a marketplace that has become more visually exciting than ever before. A professional logo design gives an air of credibility to your business. Even if you're a new company, impressing people with a well designed logo will convince your future clients that you're serious about your business and establishing your identity and reputation. Lanski Marketing has the complete creative resources to build your image with quality, innovative ideas for lasting impressions. We know that image is everything, and we have the right solutions for you.

Logo Design
Gain credibility in an instant with an image that speaks to consumers. A professionally designed logo establishes your company's unique identity. A logo tells who you are and what you have to offer. Your logo should instill a level of trust that you will deliver on your brand promise, thus building long-term customer loyalty. At Lanski Marketing, we take the time to get to know your company, from learning your internal corporate structure to understanding your primary competition. We will devise a logo system comprised of text and/or graphical elements best suited to your company's needs. Whether it's a brand new logo or improving upon an existing one, a professionally designed logo is an investment in your company's long term success.

The establishment of a unique, effective corporate slogan, also known as a tag line, is part of identity development and the foundation of any business. An effective slogan expresses a company's vision, values, and purpose. It is also the central tool for establishing a "brand" and building awareness within the company's target market. Your slogan should be an integral part of your company's marketing strategy. At Lanski Marketing, we develop the appropriate slogan to communicate an effective message to the market place. Lanski Marketing will carefully strategize, design, and implement your new corporate slogan to gain the market presence your company deserves.

Identity Systems
An identity system is a detailed system of graphic elements that represents your company. Simply put, it's creating an "image" for your company. Your logo system and slogan should be implemented in all the business materials: business cards, stationary, packaging, signage, sales kits, promotions, advertisements, web site design, etc. An identity system establishes guidelines for all your marketing and advertising. At Lanski Marketing, our mission is to successfully develop our client's corporate image to ensure visual integrity and branding consistency through all forms of media. Your identity system is an integral part of your image and your company's marketing strategy.

Great photography can set your advertsing and promotion apart from your competition. It can simply showcase a product or service, convey concepts and feelings, or envoke immediate response and purchasing desisions.

Lanski Marketing provides professional photography solutions for all your promotional needs.

  • Product
  • Environmental
  • Artistic
  • Portrait

Identity Systems Package

Start your image off on the right foot with our identity systems package. $1,500 to start includes:

A 1 hour FREE initial consultation and client profile to better understand your business, your market and your promotional needs.

Logo Design
The logo design process consists of a minimum of 3 samples/styles to choose from, plus one logo revision from initial supplied samples based on your feedback.

Corporate Identity
Upon logo approval you will be provided with layout samples of a Business Card, Letterhead and Envelope and finalized print pricing (printing is additional cost above and beyond package price).

As a part of your identity system package, you will receive a disc file containing various file formats of your finalized logo and logo usage sheet. (Mac and PC compatible).


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